Our Brands
At Bel US, our brands are relentlessly committed to pioneering unique snacks that are delicious and purposeful, playful, and simple. We’re building a collection of portion-size, grab-and-go fruit, veggie, and dairy snacks that respond to people’s dietary needs, support the future of food, and transform everyday nibbles into magical moments of unexpected delight.
GoGo squeeZ
Real Fruit Goodness
GoGo squeeZ® is on a mission to provide wholesome food solutions for kids of all ages and being responsible to our planet as they continue their everyday adventures! Since 2008, the brand has been the leading squeezable pouch made with fruit and other nutritious ingredients. GoGo squeeZ® makes on-the-go snacking nutritious and delicious with more than 30 varieties of squeezable fruit blends, Fruit & VeggieZ, YogurtZ, Happy CollectionZ and SmoothieZ. Each pouch is crafted with the highest quality ingredients.
GoGo squeeZ Website
Babybel
The Little Guy
100% real cheese, Babybel is the family snack that fits the bill. Playfully portable for lunchtime, snacktime, or anytime, it comes in six flavors beloved by families of snackers. The standout red wax packaging and genuine dairy goodness are carefully crafted at our Brookings, SD and Leitchfield, KY plants.
Babybel Website
The Laughing Cow
The TrendSetter
Our Leitchfield, KY plant makes nearly 400 million of these spreadable wedges each year. The Laughing Cow is creamy, unexpected, and pairs perfectly with your favorite sweet and savory snacks. Nearly 400 employees work around the clock producing 8 varieties of this savory snack.
The Laughing Cow Website
Boursin
The Classy One
Inspired by a longstanding French dish called fromage frais, the world’s first variety of Boursin cheese was created in 1957 in Normandy. Our versatile doppleganger upholds the tradition of fresh ingredients, seasoning and herbs, and works well in recipes, snacking, and dipping.
Boursin Website
Kaukauna
The Irresistible One
Kaukauna® makes it delicious; you make it beautiful. Great entertaining is equal parts great food and great presentation, and Kaukauna is the perfect partner for entertaining efforts. A high-quality, delicious cheese perfect for every occasion, it helps parties take shape with decorative cheese logs, cheese balls, and spreadable cheese ready to be shaped into easy, beautiful themed creations.
Kaukauna Website
Merkts
Boldly Wisconsin
Merkts® spreadable cheeses offer a bold and hearty cheddar flavor made from 100% real Wisconsin cheddar cheese. A new addition to the Merkts line-up is Merkts Beer Cheese Spread, delicious cheddar cheese flavored with different Wisconsin craft beers. The delicious, spreadable texture makes for a perfect snack, game day partner, or cheese spread for any get-together.
Merkts Website
Price*s
The Versatile Cheese
Weldon and Mildred Price perfected their pimiento cheese spread recipe in the 1950s. Though it’s no longer made in the family’s kitchen, Price*s Pimiento Cheese Spread is made with the same care today as it was years ago. Made with real cheese and real chunks of pimiento, Price*s sweet and tangy Original recipe and the savory, creamy Southern Style are family favorites. Convenient and versatile, Price*s is perfect in sandwiches, appetizers and other delicious recipes.
Price*s Website